Public Health Problems
Problem One: Obesity
- According to the International Obesity Task Force, New Zealand is the sixth fattest nation
in the world1.
- One third of children are overweight or obese2 and one in five adults are obese3.
- The prevalence of obesity has approximately doubled for
both men and women between 1989 and 20033.
Prevalence of Obesity, Total Population Aged 15 - 74 Years, By Sex, 1977 - 2003

How Fat Are We?

Problem Two: Cardiovascular Disease
- Cardiovascular disease (including heart disease) is the leading cause of death in New Zealand, accounting for 40% of all deaths in 20004
- Sixteen New Zealanders die each day as a result of heart disease4.
Problem Three: Diabetes
According to the New Zealand Ministry of Health, diabetes is a significant cause of ill health and premature death and affects about 200,000 people5.
The Causes
Obesity, cardiovascular disease and diabetes are mainly caused by unhealthy lifestyle factors, including:
- An increased energy intake
- A reduction in physical activity
- An unhealthy balance of fat in the diet - one which is too heavily dominated by saturated fats (e.g. animal fats, palm and coconut oils) and trans fats (partially hydrogenated vegetable oils)
Trans Fats - What are they and where are they found?
Trans fats are a type of “bad” fat that has been linked to a number
of health problems
- Trans fats occur naturally - they are found in smaller amounts in meat and dairy products, and are artificially created in much larger amounts
by partially hydrogenating vegetable oils (so they keep longer)
- Trans fats raise blood cholesterol levels, which can increase the risk
of heart disease
Virtually Trans Free
Ingredients Solutions
- Virtually Trans Free margarines and shortenings (<1% trans fatty acids)
- No partially hydrogenated oils
- Assist in meeting the growing consumer demand for healthier options
How do I reduce my intake of Trans Fats?
- Read the Nutrition Information Panels on food labels. These will give you information on the levels of fats
in the food product
- Look out for products made with
Virtually Trans Free margarines
and shortenings